Nigerian music sensation Rema has once again pushed the boundaries of his artistic expression with a new music video that features a dark, gothic aesthetic. Released on May 22, 2025, the video, which runs for 46.93 seconds, presents a series of visually intense frames that have sparked discussions across social media platforms.
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— REMA (@heisrema) May 22, 2025
The video opens with a close-up of Rema, adorned in multiple layers of silver jewelry, including a prominent necklace spelling out “HEIS” in a stylized font. This frame sets the tone for the video’s thematic elements, which include a mix of mysticism and raw energy. The absence of subtitles in the sampled frames suggests a focus on visual storytelling rather than lyrical content, aligning with Rema’s recent trend of emphasizing visual artistry. As the video progresses, Rema is seen in various poses and settings that evoke a sense of drama and intensity.
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One frame captures him in a hooded outfit, his face partially obscured, as he exhales smoke, adding to the enigmatic atmosphere. Another scene shows him lying on the ground, shirtless, with a dark background that enhances the gothic vibe. These visual choices are reminiscent of his previous works, where he has often incorporated elements of fantasy and surrealism.
The video’s aesthetic is further highlighted by Rema’s dynamic movements, such as dancing and gesturing, which are captured in a series of frames showing him in different states of motion. The use of a dark color palette and dramatic lighting underscores the video’s mood, creating a stark contrast with his earlier, more vibrant visual styles. This shift has been noted by fans and critics, with many drawing parallels to the influence of contemporary hip-hop and R&B visuals, particularly those associated with artists like Playboi Carti. Rema’s new direction is also evident in the video’s choreography and costume design.
The layered jewelry, tattoos, and occasional use of a mask or hood contribute to a persona that is both rebellious and introspective. This visual language is not just a stylistic choice but also a narrative tool, suggesting themes of transformation and identity, which are central to Rema’s artistic evolution. The reaction on social media has been mixed, with some praising the boldness of the new aesthetic, while others question its departure from his earlier, more accessible style.
Comments on X (formerly Twitter) range from admiration for the artistic risk to critiques of the perceived gimmickry. Despite the divided opinions, the video has undeniably reignited interest in Rema’s work, keeping him at the forefront of discussions about the future of Afrobeats and its global influence.
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Rema’s latest music video is a testament to his willingness to experiment and redefine his artistic identity. By embracing a darker, more gothic visual style, he challenges conventional expectations and invites his audience to engage with his work on a deeper level. As he continues to evolve, Rema’s ability to blend cultural elements with global trends will likely keep him a significant figure in the music industry.
