Drake Sues UMG and Spotify Over Alleged Unethical Promotion of Kendrick Lamar’s Hit
Drake sues UMG and Spotify, alleging unethical practices to promote Kendrick Lamar’s Not Like Us. The lawsuit claims streaming bots inflated numbers in a move that fueled their rap beef.
In a dramatic escalation of his ongoing feud with Kendrick Lamar, Drake has filed a lawsuit against Universal Music Group (UMG) and Spotify, accusing them of unethical practices in promoting Lamar’s hit single Not Like Us. The Canadian rapper alleges that his label, UMG, engaged in questionable tactics, including firing staff loyal to him and using bot streams to artificially inflate the song’s popularity, leading to its massive success.
Drake claims the move undermined his position in their publicized rap beef and suspects ulterior motives tied to his $500 million contract with UMG. Reports indicate UMG advised Drake to sue Lamar directly if dissatisfied, threatening a countersuit against Kendrick if Drake proceeded.
UMG has denied the allegations, calling them “offensive and untrue,” maintaining that the song’s success reflects genuine fan support. Meanwhile, the lawsuit has sparked heated debate, with critics labeling Drake’s move as petty while others see it as a stand against alleged streaming fraud.
The case could set a significant precedent in the fight against manipulated streaming metrics, especially if it goes to trial.
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