Global hip-hop icon Drake has once again proven his dominance as he is named the highest-selling rapper of 2024 by the International Federation of the Phonographic Industry (IFPI). The Canadian superstar ranked No. 2 globally, trailing only Taylor Swift, who topped the list for the third consecutive year and fifth overall time.
Drake outperformed fellow rap heavyweights, including Eminem (No. 8) and Kendrick Lamar (No. 9), further solidifying his status as the most commercially successful rapper of the 21st century, as recognized by Billboard.
Kendrick Lamar’s Rise and Rap Feud with Drake
While 2024 marked only the second time Kendrick Lamar made the IFPI top 10 list—previously ranking No. 4 in 2017—the year was a landmark moment for him. His highly publicized rap feud with Drake dominated headlines, with both artists exchanging multiple diss tracks.
Kendrick emerged victorious in the rap battle, with his track “Not Like Us” becoming the most impactful diss record and earning him five awards at the 67th Grammy Awards. He further solidified his success by dropping a surprise album, GNX, in November 2024 and delivering an unforgettable Super Bowl Halftime Show performance.
Drake’s Influence Without a Major Release
Unlike his usual prolific output, Drake had a relatively quiet 2024, releasing just four songs as part of his 100 Gigs collection while making select guest appearances on tracks with 4Batz, Gordo, and Camila Cabello.
Despite the limited releases, his ranking as the second highest-selling global artist and the No. 1 rapper for the tenth time in IFPI’s history underscores his unrivaled commercial appeal and longevity in the music industry.
Drake’s Unmatched Legacy in Global Music
This marks the tenth time Drake has appeared in IFPI’s Top 10 and his tenth consecutive year as the highest-selling rapper worldwide, further cementing his place as an undisputed legend in hip-hop.
