Nigerian on-air personality, media entrepreneur, and entertainer, Oladotun Ojuolape Kayode, popularly known as Do2dtun, recently shared his thoughts on the realities of working in broadcasting during an exclusive interview with Pulse TV Nigeria. The renowned radio host opened up about the challenges that come with the profession, particularly when it comes to financial stability.
According to Do2dtun, broadcasting does not offer substantial financial rewards, emphasizing that passion, rather than salary, is what keeps people in the industry. He explained that many aspiring broadcasters enter the field with high expectations of financial gain, only to realize that the earnings are not as lucrative as anticipated.
Do2dtun stated in the interview that broadcasting does not generate substantial income, and the reality of the profession is that it doesn’t always pay the bills. He emphasized that broadcasting is a career driven by passion, and how one utilizes the platform is entirely up to them.
He also advised that personal emotions should not be brought into radio or television, as professionalism is key in the industry. Do2dtun further stressed that radio presents a powerful platform, but how an individual utilizes it depends entirely on them. He advised broadcasters to maximize their influence, create additional income streams, and leverage their platforms effectively.
Beyond finances, he also warned against bringing personal emotions into the job, stating that professionalism is key in the broadcasting industry. He noted that regardless of personal struggles, an on-air personality must maintain a consistent and engaging presence for their audience.”When you step into the radio station, you leave your emotions at the door.
The audience expects entertainment and information, not your personal issues,” he added.His insights have sparked discussions among media professionals and aspiring broadcasters, with many agreeing that the radio industry requires dedication, creativity, and resilience.
Do2dtun, who has built a successful career in the industry, serves as an inspiration for young talents looking to make their mark.As the media landscape continues to evolve, his advice serves as a valuable reminder that passion and strategy are essential for long-term success in broadcasting.
