Cookie Policy

Effective Date: February 1, 2025.

At The African Media, we use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and serve personalized content and advertisements. This Cookie Policy explains what cookies are, how we use them, and your choices regarding their management.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website. They help websites recognize your device, remember your preferences, and improve your overall browsing experience.

Cookies can be classified as follows:

  • First-party cookies – Set by The African Media and used to improve user experience on our website.
  • Third-party cookies – Set by external partners such as advertisers, analytics providers, and social media platforms.

2. How We Use Cookies

We use cookies for various purposes, including:

a. Essential Cookies (Strictly Necessary)

These cookies are required for our website to function properly. They enable core functionalities such as:

  • Logging into your account
  • Remembering your preferences (e.g., language and location settings)
  • Keeping your session secure

You cannot disable essential cookies, as they are necessary for the website to work.

b. Performance & Analytics Cookies

These cookies help us understand how users interact with our website, allowing us to improve performance. They collect data such as:

  • Pages visited and time spent on each page
  • Click patterns and user navigation
  • Error messages and site performance

Examples: Google Analytics, Hotjar, and other tracking tools.

c. Functional Cookies

These cookies enhance your user experience by remembering your preferences and enabling additional features such as:

  • Saving your login details for future visits
  • Customizing content based on your interests
  • Providing interactive tools, such as comments and social sharing

d. Advertising & Targeting Cookies

These cookies allow us and third-party advertisers to show you relevant ads based on:

  • Your browsing behavior on The African Media and other websites
  • Your device, location, and inferred interests

Our advertising partners, such as Google AdSense and Facebook Pixel, may use these cookies to deliver tailored ads. Disabling these cookies will not remove ads, but they may be less relevant to you.

e. Social Media Cookies

These cookies integrate social media features (e.g., Facebook “Like” buttons or embedded Twitter feeds) and allow social platforms to track your interaction with our website. If you are logged into a social media account while browsing, these platforms may collect data about your activity.

3. Third-Party Cookies

We work with trusted third parties that may place cookies on your device, including:

  • Google Analytics – Tracks website performance and user behavior
  • Google AdSense – Serves personalized ads
  • Facebook Pixel – Helps with retargeting on social media
  • YouTube & Embedded Media – Enables video playback and tracks views

Each third-party provider has its own privacy and cookie policies, which you should review before using our site.

4. Your Cookie Choices & Control

You have the right to control and manage cookies through your browser settings. Here’s how you can do so:

a. Browser Settings

Most browsers allow you to:

  • Delete stored cookies
  • Block third-party cookies
  • Disable all cookies (note: this may affect website functionality)

You can manage cookie settings on popular browsers here:

b. Opting Out of Targeted Ads

To opt out of personalized ads, you can use:

5. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies. We encourage you to check this page regularly for updates. The “Effective Date” at the top of this page indicates when the latest changes were made.

6. Contact Us

If you have any questions about this Cookie Policy or our data practices, please contact us at:
info@theafricanmedia.com