Nigerian Afrobeats star Ckay has sent fans into a frenzy following the release of a new music video just hours after announcing his proposal to his longtime partner. The romantic beachside proposal, which had social media swooning, now has fans questioning whether the moment was real or simply a creative rollout for his latest single.
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On Tuesday, Ckay shared images and videos of him proposing with the caption, “together forever ♥️”, prompting an outpour of love and congratulations from fans and fellow artists. However, less than 24 hours later, the singer released a music video that mirrors the proposal scene almost exactly, sparking speculation that the entire event may have been part of a marketing strategy.
Read also: Ckay Announces Engagement with Romantic Beach Proposal
Fans are now divided. While many are still celebrating the heartfelt moment, others believe the proposal may have been a brilliantly staged concept to promote the new track. Regardless of the debate, the buzz has fueled streaming numbers and social media engagement for both the song and the artist.
Known for his global smash hit “Love Nwantiti”, Ckay has continued to dominate charts with a unique fusion of Afrobeats, emo-pop, and R&B. His recent work, including “Sad Romance”, has kept him in the spotlight, and this latest stunt—whether genuine or promotional—has only amplified his presence.
Read also: CKay Sets Record as Nigerian Artist with Highest-Selling Song in the U.S.
Ckay has yet to clarify whether the proposal was authentic or simply a visual element tied to the music release. Either way, the strategy has worked, and fans are tuned in more than ever, watching to see what the artist will do next.
