Asake's Viral Moments: How Social Media Amplified His Career

Discover how Asake leveraged viral moments on TikTok, Instgram, and X to amplify his career and become a global sensation.

Dec 11, 2024 - 19:14
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Asake's Viral Moments: How Social Media Amplified His Career

Asake's swift rise to global fame wasn't just about his talent; it was also due to how social media turned his songs into global sensations. From viral challenges to videos of celebrities vibing to his music, social media played a vital role in magnifying both his music and his career. 

Social media platforms like TikTok, Instagram, Facebook, X (formerly Twitter), and YouTube have become very important tools for promoting songs, creating viral challenges, and building relationships between artists and their fans. As the internet continues to develop, social media remains crucial in influencing the global music scene. Social media proved to be an important tool in pushing Asake's musical career. Asake's first hit song, 'Sungba,' is an example of this phenomenon. It started out as a social media sensation and propelled his career into the spotlight.

A more recent example is how TikTok turned tracks like 'Active' featuring Central Cee, a British rapper, and 'Remember' into international sensations."

A more recent example is how TikTok turned tracks like 'Active' featuring Central Cee, a British rapper, and 'Remember' into international sensations.

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