Asa Asika, longtime manager of Nigerian music superstar Davido, has opened up about their remarkable 14-year journey together in the music industry. In a recent reflection, Asa Asika shares memories of their humble beginnings, reflecting on pivotal milestones that shaped Davido’s rise to global fame.
Check his post’s below!
Asika recalled the early days, which included his first paycheck, his first ride on a private jet, and the first time they sold out a concert in Nigeria. He also mentioned the unforgettable moment they shut down a show in Ghana, and the first car he purchased from earnings in the industry, all part of reflecting on his 14-year journey.
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Each memory, he said, marked a step in their relentless climb from grassroots hustle to international acclaim, which Asa Asika reflects on in his journey.
Davido’s debut single “Back When,” featuring Naeto C, marked the beginning of a meteoric career. Reflecting on that initial hit, the duo built a brand that has stood the test of time. Asa has played a crucial role in guiding Davido through the stages from his first album, Omo Baba Olowo, through A Good Time, A Better Time, and Timeless, to his most recent body of work, 5ive, which continues to make waves globally.
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Asika, reflecting on his journey, has been not only an artist coordinator but also a key architect of the DMW (Davido Music Worldwide) empire, helping shape the careers of artists like Mayorkun, Peruzzi, and Dremo. His strategic vision and deep industry knowledge have not only propelled Davido to superstardom but have also helped elevate the Nigerian music industry on a global scale.
Today, with Davido recognized as one of Africa’s biggest musical exports, Asa Asika reflects on their story, showing his influence behind the scenes remains undeniable. Their story is a testament to loyalty, vision, and hard work, proof that with the right team, dreams can become a legacy.
