In a candid and emotional video call, Ajebo Hustlers, the Nigerian music duo comprising Knowledge and Piego, open up about their arduous journey in the music industry. This interaction not only highlights their struggles but also acknowledges the significant influence of Olamide, a pivotal figure in their early career. This conversation provides a rare glimpse into the personal and professional challenges faced by emerging artists in Nigeria.
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Ajebo Hustlers delve into the hardships they faced, particularly around 2017 in Lagos. They describe a period of squatting, where they had no stable place to stay, and the constant threat of being asked to leave. This period was marked by financial instability and the lack of recognition, which is a common challenge for many upcoming artists. They also touch upon the mental health aspect, noting that depression was not as widely discussed then, making it even harder to cope with their situation.
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Despite these challenges, music remained their anchor. The duo emphasizes the importance of keeping the spirit alive, even when progress seemed elusive. They recount how their early releases, though not immediately successful, were crucial in building a foundation. The conversation also highlights the role of the community, with mentions of interactions with other artists and the support they received, which helped them persevere.
A significant part of the discussion revolves around Olamide, whom they credit as the first major artist to co-sign their work. This endorsement was a turning point, providing them with visibility and credibility in an industry where such support can be game-changing. They recall the excitement of seeing their Instagram go “crazy” after Olamide’s support, which marked the beginning of their rise to prominence. This moment is described as a catalyst that led to radio play and broader recognition, transforming their career trajectory.
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Ajebo Hustlers’ reflection on their journey, coupled with the acknowledgment of Olamide’s early support, offers a profound insight into the realities of the music industry. It is a testament to their perseverance and the critical role of community and mentorship in overcoming obstacles. This video serves as an inspiration for upcoming artists and a reminder of the human stories behind the music.
