Music executive Obi Asika made waves with a glowing tribute to Nigerian artist Flavour, “You can’t book Flavour this Christmas… Flavour is a continent by himself, he has no competition… Flavour plays like 20 instruments. The boy is just music.”
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Flavour, born Chinedu Okoli on November 23, 1983, in Enugu, Nigeria, began his musical journey at 13 as a drummer for his local church choir. As noted in the web results, his family hails from Umunze in Anambra State, but Flavour’s formative years in Enugu shaped his connection to Igbo culture, which later became a cornerstone of his music. After three years of drumming, he transitioned to playing the keyboard professionally by 1999, also providing backup vocals for other musicians at SoundCity, a music company in Enugu.
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Asika’s claim that Flavour “plays like 20 instruments” speaks to his extraordinary musical talent. From drums to keyboards, Flavour’s multi-instrumental skills, have set him apart. His 2020 album, Flavour of Africa, with 16 tracks, further demonstrated his ability to evolve while staying true to his Highlife roots. Flavour’s music transcends borders, earning him a global fanbase.
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Obi Asika, is a respected figure in Nigeria’s music industry, making his praise for Flavour particularly significant. Asika, born on October 3, 1968, founded Storm 360, an indigenous music label that nurtured talents like Naeto C and Banky W, as detailed in the web results. Appointed Director-General of the National Council for Arts and Culture in 2024, Asika has a deep understanding of Nigeria’s music landscape, having contributed to the global rise of Afrobeats. His description of Flavour as a “continent” reflects not just Flavour’s talent but also his cultural impact, which resonates across Africa and beyond.
