Asake is not just setting trends, he’s building a brand. After sparking buzz earlier today with bold Instagram photos of himself in full military camouflage beside a rugged jeep in the desert, fans have been curious about the meaning behind the striking visuals. Asake reveals the meaning behind the visuals in a new video. Now, the mystery is solved.
The Nigerian music star has revealed that the desert-themed shoot is part of a promo rollout for two major things: the acoustic version of his latest single, “Why Love” and his recently launched cannabis brand, “Giran Cannabis”. Davido is one of the people who tested the Giran Cannabis and will be looking to patronize the megastaR, “Asake.”
Check it out below!
In a new video posted on Instagram, Asake plays three different characters — each set in a cinematic desert location, showcasing his versatility and creativity. Asake reveals the meaning by playing these distinct characters. The mellow acoustic version of “Why Love” plays in the background. It offers fans a more stripped-down, emotional take on the original track. The video blends Asake’s music, personal brand, and fashion-forward aesthetics, leaving fans both entertained and intrigued.
Asake, known for hits like “Sungba”, “Peace Be Unto You”, and “Lonely at the Top”, has been on a meteoric rise in the Afrobeat scene. With his high-energy performances, signature vocals, and bold style, he has carved out a unique niche for himself. The launch of “Giran Cannabis” back in February marks his first major move into the lifestyle and wellness industry. This is a bold crossover for a music artist.
Fans are calling the move “genius” and applauding the seamless blend of music, marketing, and identity. Asake reveals the meaning of his latest ventures, showing he is not just here for the charts. He’s been building an empire since his move to the United States. Take it one move at a time.
